I’m a beef jerky fanatic, and I’ve spent countless road trips and late-night snack sessions tearing into bags of Old Trapper and Jack Links. Both brands dominate gas station shelves and grocery aisles, but which one’s worth your hard-earned cash?
In this article, I’ll break down the pros and cons of Old Trapper and Jack Links, comparing their flavors, textures, prices, and more to help you pick the perfect jerky.
From taste to value, I’ve got you covered with a real user’s take on these meaty giants.
A Brief Comparison Table
| Feature | Old Trapper | Jack Links |
| Founded | 1969 | 1986 |
| Price (10 oz) | ~$12-$15 | ~$10-$14 |
| Flavors | 4 (Old Fashioned, Peppered, Teriyaki, Hot & Spicy) | 10+ (Original, Teriyaki, Peppered, Sweet & Hot, etc.) |
| Texture | Chewy, tender, slightly dry | Moist, softer, sometimes sticky |
| Ingredients | Lean beef, simple seasonings, sodium nitrite | Beef, varied seasonings, some artificial flavors |
| Protein (per oz) | 11g | 8-10g |
| Sugar Content | Low (0-2g per oz) | Higher (2-9g per oz) |
| Packaging | Clear bags, resealable tubs | Opaque bags, some resealable |
| Availability | Gas stations, big-box stores | Ubiquitous, nearly every retailer |
| Unique Feature | Zero-sugar options, traditional smoke | Wide flavor variety, bold marketing |
My Journey With Beef Jerky
I’ve been munching on beef jerky since my college days, when late-night study sessions demanded a protein-packed snack that didn’t require a fridge or a microwave.
Back then, Jack Links was my go-to, mostly because it was everywhere—gas stations, convenience stores, even vending machines.
Its shiny bags and “Messin’ with Sasquatch” commercials made it impossible to miss.
But a few years ago, I stumbled across Old Trapper at a rural gas station in Oregon, and it was a game-changer.
The clear bag, showing off those thick, pepper-studded strips, called to me. Since then, I’ve been hooked on comparing these two brands, and I’m here to share what I’ve learned.
Beef jerky isn’t just a snack; it’s an experience. The chew, the flavor, the satisfaction of ripping into a piece—it’s primal. But not all jerky is created equal. Old Trapper and Jack Links, two titans of the industry, have distinct approaches to crafting this dehydrated delight.
Let’s break down what makes each brand tick, from their histories to their flavor profiles, and see which one comes out on top for you.
Old Trapper: A Legacy of Simplicity
Old Trapper started in 1969 in a small grocery store in Tillamook, Oregon. As a family-run business, they’ve built a reputation for straightforward, no-nonsense jerky.
Their process is rooted in tradition: lean cuts of beef, real wood smoke, and minimal ingredients. I love how their clear packaging lets you see exactly what you’re getting—big, irregular chunks of meat that look like they were sliced by hand, not a machine.
Pros of Old Trapper
- Authentic Flavor: The smoky, mesquite-infused taste of Old Trapper’s jerky feels like something your grandpa might’ve made in his backyard smoker. Their Peppered flavor, in particular, hits with a bold, cracked-pepper kick that’s spicy but not overwhelming. It’s like a campfire in your mouth.
- Texture Perfection: Old Trapper strikes a balance between chewy and tender. Each piece has just enough resistance to feel satisfying without turning into a jaw workout. I’ve never had a piece that felt like chewing leather, unlike some other brands.
- Low Sugar Options: Their Zero Sugar Beef Jerky is a godsend for anyone watching their carb intake, like keto dieters. It’s still packed with flavor, thanks to the heavy smoke and simple seasonings. I’ve eaten entire bags without the sugar crash I get from sweeter brands.
- Value for Money: A 10-ounce bag typically costs $12-$15, and you get a lot of jerky for that price. The clear bags and resealable tubs make it feel like you’re getting more bang for your buck. I’ve shared these with friends on hiking trips, and there’s always enough to go around.
- Long Shelf Life: Old Trapper uses lean cuts and sodium nitrite as a preservative, giving their jerky a shelf life that can stretch up to a year in airtight conditions. This makes it a great choice for survival kits or long road trips, as I’ve learned from keeping a bag in my car for emergencies.
Cons of Old Trapper
- Limited Flavor Variety: With only four flavors—Old Fashioned, Peppered, Teriyaki, and Hot & Spicy—Old Trapper doesn’t cater to adventurous palates. If you’re craving something like Korean BBQ or Mango Habanero, you’re out of luck. I sometimes wish they’d experiment more.
- Sodium Nitrite Concerns: Some health-conscious snackers, including me at times, worry about sodium nitrite, a preservative linked to potential health risks. While it’s common in jerky, it’s a downside for those seeking all-natural options.
- Availability: Old Trapper is widely available at gas stations and big-box stores, but it’s not as ubiquitous as Jack Links. I’ve had to hunt for it in some regions, which can be a hassle when a jerky craving hits.
- Dryness for Some: While I love the texture, some of my friends find Old Trapper a bit too dry compared to softer, moister brands. It’s not a dealbreaker, but it’s worth noting if you prefer a juicier bite.
Jack Links: The Mainstream Maverick
Jack Links, founded in 1986 in Wisconsin, is the 800-pound gorilla of beef jerky. With over a billion dollars in annual sales, they’ve turned jerky into a cultural phenomenon, thanks to their aggressive marketing and massive distribution.
You can’t walk into a convenience store without seeing their logo, often paired with a Sasquatch mascot. I’ll admit, their bold branding hooked me as a teenager, and I still grab a bag when I’m in a pinch.
Pros of Jack Links
- Flavor Variety: Jack Links offers over 10 flavors, from classic Original and Teriyaki to wild cards like Sweet & Hot and Wild Heat. There’s something for everyone, whether you want smoky, sweet, or tongue-searing spice. I’ve had fun trying their more experimental flavors, like Flamin’ Hot, on road trips.
- Widespread Availability: You’ll find Jack Links everywhere—gas stations, grocery stores, airports, even movie theaters. This makes it a reliable choice when you’re traveling or need a quick snack. I’ve never been more than a mile from a bag of Jack Links.
- Softer Texture: Jack Links’ jerky is noticeably softer and moister than Old Trapper’s, which some of my friends prefer. It’s easier to chew, making it a good pick for kids or anyone who doesn’t want to work for their snack.
- Marketing Appeal: Their “Messin’ with Sasquatch” ads are hilarious, and they’ve partnered with brands like Call of Duty for in-game rewards. This makes Jack Links feel like a lifestyle brand, not just a snack. I’ve redeemed a few of those codes myself during gaming marathons.
- Innovative Products: Beyond traditional jerky, Jack Links offers beef sticks, steak strips, and even jerky chew. Their variety keeps things interesting, especially when I’m in the mood for something other than standard strips.
Cons of Jack Links
- High Sugar Content: Many of Jack Links’ flavors, like Original and Sweet & Hot, pack 2-9 grams of sugar per ounce. This can lead to a candy-like taste that overshadows the beef. I’ve had moments where I felt like I was eating dessert, not jerky.
- Artificial Flavors: Some flavors, like Teriyaki, rely on artificial seasonings that leave a chemical aftertaste. I’ve noticed this especially with their sweeter varieties, which can feel less “meaty” than Old Trapper’s.
- Inconsistent Quality: Jack Links’ quality can vary from bag to bag. I’ve had some pieces that were perfectly tender and others that were dry or overly greasy. This inconsistency frustrates me when I’m expecting a great batch.
- Price for Quantity: While a 10-ounce bag costs $10-$14, you sometimes get less jerky than you’d expect due to smaller piece sizes. I’ve opened bags that felt half-empty, which is a letdown compared to Old Trapper’s generous portions.
- Texture Complaints: The moist texture, while a pro for some, can feel sticky or overly soft to others. I’ve had pieces that felt more like wet dog treats than traditional jerky, which isn’t the vibe I’m going for.
Key Features of Old Trapper And Jack Links Compared
Let’s get into the meat of the comparison—pun intended. I’ve broken down the key features that matter most when choosing between Old Trapper and Jack Links, based on my own experiences and feedback from friends and fellow jerky enthusiasts.
- Flavor Profiles
Old Trapper keeps it simple with four flavors, and they nail the classics. Their Peppered jerky is my favorite, with visible black peppercorns that deliver a spicy, smoky punch.
The Old Fashioned flavor is a close second, letting the beef’s natural taste shine with just a hint of sweetness. Teriyaki is solid but not as bold as I’d like, and Hot & Spicy is great for heat lovers but doesn’t overpower. I appreciate how Old Trapper’s flavors feel balanced and authentic, like something you’d find at a butcher shop.
Jack Links, on the other hand, throws a flavor party. Their Original is sweet and smoky, but the high sugar content can be cloying. Teriyaki leans heavily on artificial flavors, which I find disappointing compared to Old Trapper’s version.
Sweet & Hot is a crowd-pleaser, blending sugar and spice, while Wild Heat is a fiery option for thrill-seekers. I’ve enjoyed experimenting with their flavors, but some, like Flamin’ Hot, feel more like a gimmick than a true jerky experience.
- Texture and Chew
Texture is where Old Trapper shines for me. Their jerky is chewy yet tender, with a slight dryness that feels traditional. Each piece has a satisfying resistance, making it an “activity” snack, as one reviewer put it.
I love tearing into a thick strip and savoring the process. The irregular shapes add to the charm, making every bite feel unique.
Jack Links goes for a softer, moister texture, which is great if you want something easy to chew. However, I’ve found some pieces to be overly sticky or greasy, which can be off-putting.
Their steak strips are a nice compromise, offering a meatier bite, but the standard jerky can sometimes feel too processed. If you prefer a gentler chew, Jack Links might be your pick, but I lean toward Old Trapper’s heartier texture.
- Ingredients and Nutrition
Old Trapper prides itself on using lean beef, brown sugar, water, salt, and simple seasonings.
Their Peppered jerky, for example, has 11 grams of protein per ounce, zero fat, and 0-2 grams of sugar, making it a solid choice for high-protein diets.
The downside is the sodium nitrite, which some avoid due to health concerns.
I don’t mind it in moderation, but it’s something to consider if you’re strict about clean eating.
Jack Links’ ingredients vary by flavor, but many include artificial flavorings and higher sugar content (up to 9 grams per ounce).
Their protein ranges from 8-10 grams per ounce, which is decent but not as impressive as Old Trapper.
I’ve noticed that Jack Links’ sweeter flavors can leave me feeling sluggish, especially compared to Old Trapper’s zero-sugar options.
If you’re watching your sugar intake, Old Trapper is the clearer winner.
- Price and Value
Price is a big factor when you’re buying jerky regularly, as I do. Old Trapper’s 10-ounce bags typically run $12-$15, and their clear packaging shows you’re getting a hefty amount of jerky.
I’ve never felt shortchanged with their portions, and the resealable tubs are great for sharing or storing. Jack Links’ 10-ounce bags are slightly cheaper, around $10-$14, but the smaller piece sizes and occasional half-empty bags can make them feel less valuable.
If you’re on a budget, Old Trapper often delivers more meat for your money.
- Availability and Packaging
Jack Links wins hands-down for availability. You can find their products in every corner of the U.S., from gas stations to Walmarts to airports. Their opaque, colorful bags are eye-catching, though I sometimes wish I could see the jerky inside before buying.
Old Trapper is common at gas stations and big-box stores, but it’s not as universal. Their clear bags and tubs are a big plus for me, as I can inspect the jerky’s quality before purchasing. Both brands offer resealable options, but Old Trapper’s tubs feel more practical for long-term storage.
- Brand Experience
Old Trapper feels like a small-town butcher shop in snack form. Their branding is understated, focusing on the product rather than flashy ads. I appreciate the family-run vibe and their commitment to traditional methods.
Jack Links, by contrast, is the rock star of jerky. Their Sasquatch commercials and gaming tie-ins make them feel modern and approachable, especially for younger snackers. I’ve enjoyed their marketing over the years, but it sometimes overshadows the product itself.
Real-World Scenarios: Which One’s For You?
To make this comparison practical, let’s look at some scenarios where Old Trapper or Jack Links might be the better choice, based on my own experiences.
- Road Trip Snack: If you’re hitting the highway and need a reliable, widely available jerky, Jack Links is your best bet. You’ll find it at every gas station, and the softer texture is easy to eat while driving. I’ve grabbed their Sweet & Hot for quick pit stops, and it’s always satisfying.
- Hiking or Camping: For outdoor adventures, I prefer Old Trapper. Its long shelf life and high protein content make it ideal for survival kits or backpacking. The zero-sugar options keep me energized without the crash, and the chewy texture feels like a reward after a long hike.
- Family Sharing: Old Trapper’s large, resealable tubs are perfect for sharing with a group. I’ve brought them to game nights, and everyone loves the Peppered flavor. Jack Links’ smaller bags work better for individual snacking but can feel skimpy for a crowd.
- Diet-Conscious Snacking: If you’re on a low-carb or keto diet, Old Trapper’s zero-sugar jerky is a no-brainer. Jack Links’ higher sugar content makes it less ideal for strict dieters, though their steak strips are a decent alternative.
- Flavor Adventurers: If you love trying new tastes, Jack Links’ wide flavor range will keep you entertained. I’ve had fun sampling their Wild Heat and Flamin’ Hot varieties, even if they’re not my everyday go-to.
My Personal Verdict
After years of chowing down on both brands, I lean toward Old Trapper for its authentic flavor, satisfying texture, and better value. The Peppered jerky, in particular, has a smoky, spicy depth that keeps me coming back.
Jack Links is great for convenience and variety, but the high sugar content and occasional quality issues hold it back for me. That said, your choice depends on your priorities—whether it’s flavor, texture, price, or availability.
Both brands have their strengths, and you can’t go wrong with either for a quick protein fix.
Frequently Asked Questions (FAQ)
It depends on your taste! Old Trapper excels in authentic, smoky flavor and value, while Jack Links offers variety and accessibility. I prefer Old Trapper for its traditional vibe.
Old Trapper’s main competitors include Jack Links, Oberto, Tillamook Country Smoker, Country Archer, and Buc-ee’s, all of which offer varied flavors and textures.
Old Trapper beef sticks are high in protein (11g per ounce) and low in fat, but they contain sodium nitrite and moderate sodium. They’re a decent choice for high-protein diets if eaten in moderation.
Jack Links uses high-quality beef, but some flavors include artificial seasonings and higher sugar content, which can detract from the “natural” meat experience.
Wrapping Up
You’ve got a tough choice ahead, but I hope my deep dive into Old Trapper and Jack Links helps you find your perfect jerky match. Old Trapper’s smoky, traditional flavors and hearty texture make it my personal favorite, especially for value-driven snackers like me.
Jack Links, with its bold variety and easy availability, is a solid pick if you love experimenting or need a quick grab-and-go option. Whichever you choose, you’re in for a protein-packed treat that satisfies.
So, grab a bag, tear it open, and let me know which one wins your heart!
